Direct Mail/Direct Drop

Our Direct Mailed/Direct Dropped papers are delivered by our commercial printer directly to individual Post Offices, by-passing the main mail sorting center, to ensure that ads are in homes on our scheduled mail date.

Distribution

Publications are direct-mailed to homes within Fauquier County, parts of Culpeper, Rappahanock County –31,836 ; Western Prince William County (including Haymarket, Gainesville, Nokesville, Bristow and Catharpin) – 46,221.  Our total distribution:  78,057 homes (approximately 179,532 people).

Format

Our format is an easy-to-read traditional style tabloid newspaper. Ads are designed in-house and editorial features pertain to the businesses and communities we service. The messages in these advertisements and features are pertinent to the entire month resulting in a long shelf life.

Standard-Size Ads

¼, ½, ¾ and full-page ad units are available. Marketing messages appear in crisp, uniform, reader-friendly units…with no “lost ads”.

Reader Interest

To ensure reader interest, each publication has such features as “The Travelers” (our featured people/business/community organization) for the month, Business/Community Profiles, Focuses on Business, Feature Articles, Business and Community in Action (local news) and Bulletin Boards that list information on local events.

Reasonable Rates

We have the lowest cost per thousand of any direct mail publication currently serving Fauquier and Western Prince William counties, with access to over 78,057 homes for less than a penny per household.

Combination Discount

Advertisers get a multiple market discount when using the same ad, or an ad with minor changes, in more than one of our publications.

Advertising/Marketing Consultation to Promote Business

Our Account Executives provide FREE marketing advice to advertisers through monthly visits. This includes determining what to promote, taking necessary photos, assisting with writing copy and providing images to produce an effective ad. Our Business Writers compose informative articles free to our advertisers to showcase their businesses within the community.

Highest Production Standards

In-house Graphic Designers work closely with both Account Executives and advertisers to create ads with accuracy and attention to detail – AT NO ADDITIONAL COST. We personally oversee the final production of our papers at our commercial printer to ensure the best image quality.

“Whether you would like to promote your business within your own community or would like to grow your business in neighboring communities, we have marketing services to fit your needs.”
            Kathy Harper
            Publisher